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Showing posts from July, 2023

12 Habits Holding You Back: Lessons from "How Women Rise" by Sally Helgesen and Marshall Goldsmith

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How Women Rise: Break the 12 Habits Holding You Back  As more and more women move into leadership roles, it is important to find the habits that might be holding you back from reaching your full potential and break them. "How Women Rise: Break the 12 Habits Holding You Back" by Sally Helgesen and Marshall Goldsmith looks at the usual things that keep women from getting to the top of their jobs.  Let me summarise the 12 habits that will help you find your leadership potential. This is one of the best books I have ever read. I've put it on the shelf, but I keep going back to it.  Habit 1: Not taking credit for what you've done Women often downplay their achievements because they expect others to recognise them on their own. To break this habit, you have to learn to take credit for your accomplishments and promote yourself with confidence. Habit 2: Hoping that people will notice and reward your hard work on their own. Your job can suffer if you think that other people sh...

Transitioning from Employment to Entrepreneurship: 5 Essential Steps to Prepare for Success

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Transitioning from Employment to Entrepreneurship: 5 Essential Steps to Prepare for Success by Primera Muthoni  When you go from being an employee to starting your own business, it's both exciting and hard. It gives you freedom, innovation, and the chance to follow your interests, but it also requires careful planning and preparation.  Let me share some of the five most important steps I believe you need to take to move from working for someone else to being your own boss. Let's start this fun journey together! Step 1: Describe your business idea and vision Before you jump in, you should be clear on your goals and business ideas. Think about your interests, skills, and knowledge, and find an area where your skills match up with what the market wants. Do a thorough market study to see if your idea can work and if it has the ability to grow. Define your purpose, beliefs, and long-term goals to start your business journey off on the right foot. Step 2: Make a good plan for your m...

Revolutionizing Small Businesses: 7 Remarkable Ways AI Can Support Your Transformation

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Revolutionizing Small Businesses: 7 Remarkable Ways AI Can Support Your Transformation  by Primera Muthoni  In the fast-paced, tech-driven world of today, small companies are becoming more aware of how Artificial Intelligence (AI) could change the way they do business. AI has a wide range of uses that can speed up processes, make customers happier, and help businesses grow.  Here are a few ways  small businesses can use AI to stay at the top of their game.  1. AI-Based Customer Service Any successful business depends on excellent customer service, and AI-driven robots are quickly becoming indispensable tools for small businesses. These smart virtual helpers can handle customer questions, answer them right away, and provide personalised support 24 hours a day, 7 days a week. By automating jobs that are always done the same way, small businesses can make their customers happier and free up people to do more complicated and creative work. 2. Campaigns for personali...

Finding Purpose - A Journey of Empowerment for Women in Business

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Finding Purpose - A Journey of Empowerment for Women in Business By Primera Muthoni In the fast-changing business world of today, women are making great progress, breaking down walls, and making their own way to success. Women entrepreneurs are transforming industries and making their mark because they are determined and do not give up. Here are 5 sure ways to get kickstart your journey. Embrace Your Passion Finding purpose begins with identifying your passion and what truly drives you. Ask yourself, "What ignites my enthusiasm? What brings me joy?" Discovering your passion not only brings fulfilment to your work but also fuels your determination to overcome challenges. Whether it's making a difference in the community or pursuing a specific industry, aligning your business with your passion gives it meaning and purpose. Personally, I am driven by seeing others thrive, and my expertise lies in technology, product development, and management. I am committed to supporting...

Leveraging Technology for SME Success: A Double-Edged Sword

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Leveraging Technology for SME Success: A Double-Edged Sword By Primera Muthoni In the contemporary digital era, technology has evolved into a global facilitator for small and medium-sized businesses (SMEs). As a result of advancements in several industries, technology has transformed corporate processes, making it easier for SMEs to compete in the market. In this blog post, we'll examine four key areas where technology has significantly benefited SMEs while also taking into account any potential drawbacks. Easy Business Collections As mobile money services like MoMo and Airtel have grown in popularity, SMEs now have access to simple and secure means for collecting payments. These services offer banking system connections, enabling companies to simplify their financial processes. Online companies may now run their whole operation in the digital sphere, cutting costs related to physical locations and serving busy start-ups. Despite the enormous advantages of new technology, SMEs must...